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Find out how SAP XM will alter the way businesses run marketing in the digital era and how the new platform will provide greater efficiency, transparency and control by connecting advertisers and publishers directly through an integrated suite of products.

May 2017



16 - 18 May, 2017, Orlando, USA

Meet our SAP XM team at SAPPHIRE NOW and learn how we integrate transparency, efficiency and full-control in our new real-time online media network.

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January 18 - 19, 2017, New York, USA

Two days focused on what to expect in the next 12 months for marketing technology.

More than 600 senior executives from the world’s leading brands, advertising agencies, media companies, marketing technology providers and industry analysts attended last year's Industry Preview. With visionary content and a big picture approach to marketing technology, AdExchanger's Industry Preview attracts more VP and C-level executives than any other AdExchanger conference.

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2016 ANA Masters of Marketing Conference

October 19 - 22, 2016, Orlando, Florida

ANA Masters of Marketing Conference is the industry’s foremost annual event, attracting upward of 3,000 attendees. For three days, a who’s who of chief marketing officers and other industry movers and shakers will share their remarkable stories of how they built brands, leveraged the expanding array of media, made marketing more accountable, and improved the quality of their marketing organizations. “The speakers are best in class, and you walk away from every presentation either more informed or smarter on a particular topic,” remarked one past attendee. Learn how today’s leaders of the marketing community are creatively using traditional and digital marketing tools, evolving technologies, content, and data to reach target audiences and grow their brands. In addition to insightful presentations, the conference includes a wealth of networking opportunities and great day-time and evening activities.

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September 14 - 15, 2016, Cologne, Germany

As a global business and innovation platform, dmexco will demonstrate on September 14 and 15, 2016, in Cologne why digitization is so important and why everything benefits from digital added value. “Digital is everything — not every thing is digital.” Under this motto, dmexco 2016 will present the increasing digitization that permeates almost every area of business and daily life today.

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MMA CEO and CMO Summit 2016

July 24 - 26, 2016 , Sonoma, California

SAP Exchange Media (SAP XM) is official partner and sponsor of the "Deep Dive Session" at this year's Mobile Marketing Association (MMA) CEO and CMO Summit.
The event highlight offers the perfect opportunity to discuss the future of mobile marketing with C-level executives of the advertising industry.

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16 - 19 May, 2016, Orlando, USA

Meet our SAP Exchange Media (SAP XM) experts at SAPPHIRENOW and learn how we integrate transparency, efficiency and full-control in our new real-time digital advertising platform. SAP XM will be present at stages of SAP's largest customer event in 2016.

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Digital Innovators Summit 2016

2016-03-21, Berlin, Germany

Digital transformation is changing the customer journey and advertising landscape. What does this mean for the industry? Today's digital advertising market is highly fragmented, not transparent and largely inefficient. Digital and mobile advertising, along with programmatic buying, is gaining massive momentum, yet the industry continues to face serious issues that surround digital advertising.

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Mobile World Congress 2016

2016-02-22, Barcelona, Spain

We are delighted that SAP XM had an impressive first attendance at the Mobile World Congress (MWC16) in Barcelona last week with over 100.000 visitors from across the world. At the “Digital Customer Experience” area of the SAP booth, we presented the display of personalized digital ads on a smart vending machine.

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Innovate with Us

We believe that transforming the digital advertising industry requires partnerships. We invite you to become a co-innovation partner with us. Together, we’ll embark on an exciting journey to transform today’s media business and increase every investment aspect of your return on media.

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